Rights & Brands Asia Limited

Rights & Brands Asia Limited is a licensing agent in Hong Kong for brands and characters, including the popular Nordic character “Moomin” for the Greater China market.

Established in September 2021, Rights and Brands Asia is a joint venture by PPW Sports & Entertainment (Hong Kong) Limited (PPW) (a full service brand management and licensing agent for a wide variety of IPs), ITOCHU Corporation (one of the largest Japanese general trading companies), Moomin Characters Oy Ltd. (“Moomin” rights owner) and R & B Licensing AB (“Moomin” global master licensee).

Leveraging on the experience and credit inherited from PPW and ITOCHU, and strongly backed by the capital participation of the “Moomin” rights owners, Rights & Brands Asia provides services that maximises the value of the brand for clients.

14.01.2022
Licensing Business
14.01.2022

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