Italian lifestyle menswear brand Pal Zileri uses Hong Kong to tap into Mainland market
Invest Hong Kong (InvestHK) announced today (16 October 2024) that Italian lifestyle menswear brand Pal Zileri has opened a new store in Causeway Bay and its second store will be open late November this year in Kai Tak, using Hong Kong as its springboard to enter the Mainland market.
Italian lifestyle menswear brand Pal Zileri’s new store in Causeway Bay
Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said, “We are happy to see the opening of two Pal Zileri stores in Hong Kong. It not only offers more choices of menswear to customers, but shows a vote of confidence in the city’s retail industry. I wish it every success in Hong Kong and beyond."
CEO of Pal Zileri, Mr Leo Scordo, said, “We are absolutely delighted to open our new stores in Hong Kong. The city as an international city and close to the Mainland has always been an important market for us. We are confident that our customers here will embrace the reimagined Pal Zileri effortless experience.”
Mr Scordo added, “Hong Kong has unique strategic location of being close to the Mainland while connecting with the world. It is an ideal place for us to tap into the Mainland market as well as expand our international clientele.”
Pal Zileri is an Italian brand born in Vicenza (in the northern Italy) in the early 80s with the idea of offering elegant and versatile men clothing that could accompany them in every moment of the day, from work to leisure. It has more than 30 stores monobrand stores around the world, including London, Madrid, Geneva, Dubai, Sydney, Melbourne, Seoul, and more.
For more information about Pal Zileri, please visit www.palzileri.com/eu.
To get a copy of the photo, please visit www.flickr.com/photos/investhk/albums/72177720321228903.
