Mainland smart catering enterprise establishes regional headquarters in Hong Kong
Invest Hong Kong announced today (18 November 2024) that a Shenzhen-based smart catering enterprise, Shenzhen Weis Intelligence Health Management Co Ltd, has established its regional headquarters in Hong Kong and launched the healthy meal brand Nutribite, marking the company's first step for entering the overseas markets.
The regional headquarters in Hong Kong will focus on product sales, technology research and development, brand management, and international business development.
Associate Director-General of Investment Promotion, Mr Arnold Lau, said, “People in Hong Kong embrace a healthy lifestyle, and we see the growing demand for healthy food locally. Nutribite’s diverse offerings will bring more choices to local consumers. I wish them every success in Hong Kong and beyond.”
General Manager of HK Weis Smart Food (Technology) Company Limited (HK Weis), Ms Susan So, said, “Hong Kong has a mature and inclusive market, with a large consumer base that can effectively enhance Nutribite’s brand recognition both domestically and globally. Support from the government has alsoenabled us to accelerate the development of our overseas business."
She continued, "We have built our own 64,000-square-foot central kitchen, equipped with a 100,000-class clean kitchen and testing laboratory. Our central kitchen operates seamlessly from quality inspection, dish development, nutrition testing, and food safety to logistics monitoring, ensuring food safety, hygiene, and precise data measurement."
With the support from InvestHK, the company has built up relationship with local partners in Hong Kong, including a group dining platform and a coffee chain. It will further enhance collaboration with a diverse array of businesses, such as gym and yoga studios, aiming to create more opportunities for local consumers to enjoy its healthy meals. The company will focus on product development and launch a wider range of menus, such as high-protein, diabetes control, and prenatal health meals, to cater the needs of different consumer groups.
Shenzhen Weis Intelligence Health Management Co., Ltd, the parent company of HK Weis, is a leading digital catering enterprise in Mainland China. Utilising its digital platform and artificial intelligence technology, the company aims at providing customers with data-driven body assessment and healthy meal services.
For more information about Nutribite, please visit www.nutribite.com/.
To get a copy of the photo, please visit https://www.flickr.com/photos/investhk/albums/7217772032201400.