Parisian jewellery brand MESSIKA opens Hong Kong flagship and regional office
Parisian high-end jewellery brand MESSIKA recently opened its largest Asia flagship store in Hong Kong, using the city as regional office to expand into the Mainland and Asian markets.
MESSIKA’s largest Asia flagship store in Tsim Sha Tsui
The 700 square feet flagship store is located in a major shopping mall in the heart of Tsim Sha Tsui. It brings not only Parisian fine diamond jewelleries, but also the ‘fashion diamond jewellery’ concept to Hong Kong, combining diamond jewellery in a contemporary style to be worn every day. Founder and artistic director of MESSIKA, Ms Valérie Messika, is confident that MESSIKA will be well-received by the market and looking forward to the expansion in the region via the city.
“The way we decided the next location of regional headquarter depends on the business potentials and growth opportunities of that area. Asia has been a key market to MESSIKA's long-term development and Hong Kong is always one of the major players in the region. Joining a city which welcomes ground-breaking ideas and is populated with international luxury brands, we see the strategic relevance of extending MESSIKA’s presence in Hong Kong,” Ms Messika said.
She added, “The Hong Kong office is responsible for sales and marketing, distribution and expansion in the region. In fact, we are already planning to open a second store in the city this year and several points of sales in the Mainland and Japan in the pipeline.”
Associate Director-General of Investment Promotion, Dr Jimmy Chiang, welcomed the arrival of MESSIKA in Hong Kong. He said, “We are happy to see that MESSIKA has chosen the city as it regional office. MESSIKA can make use of Hong Kong’s strategic location, its sophisticated mix of consumers and retail platforms to further expand in the region.”
About MESSIKA
Messika is a fashion diamond brand founded in 2005 in Paris, France by Valérie Messika. Since its origins, Maison Messika has succeeded in combining the timelessness of the diamond with a modern touch, creating diamond jewelry in a contemporary style to be worn every day. Designed by a woman for women, Maison Messika's design introduces new perspective to the jewelry and high jewelry world. After 15 years of development, the Maison is now in 55 countries worldwide. For more information, please visit www.messika.com/en/.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit www.investhk.gov.hk.
For photos, please visit: www.flickr.com/photos/investhk/albums/72157718219297558.
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