uHey Limited

uHey Limited is a Hong Kong-based SportsTech company. TRAILME is its brand and product, which is an internet of things (IoT)-based technology platform for outdoor events targeting the specific needs of organisers, racers, fans and supporters, as well as brands and creators. TRAILME operates sport categories such as trail and street running, cycling and mountain biking.

TRAILME allows racers to access real-time and live tracking data about their race that ultimately help improve their performance. It simplifies the tracking and monitoring of race participants and significantly help race organisers to deliver enhanced experiences and safety to local communities. TRAILME brings the outdoor community together on and off-trail.

With the growing outdoor activities in Asia, TRAILME is right on the spot of this massive growth and the demand for digitalised consumer and mobile experiences. TRAILME is an innovative platform in the Asian market to provide a complete solution for regular, virtual and hybrid races. Many customers use TRAILME with outstanding success, making over 500,000 km of finishers.

09.06.2023
Information and Communications Technology
09.06.2023

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