Germany-based smart lighting solution company scales up Hong Kong operation for global expansion

German smart lighting solution company, Sycra Technologies Limited, announced today (25 March 2022) that it has expanded its Hong Kong team tapping the city’s tech-friendly environment and favourable policy as part of its global strategy.

Sycra is the branch of the Astera Group that focuses in high-tech smart lighting development. It combines a set of hardware and software to develop smart lighting products including sensors, light controllers, IoT (Internet of Things), and more, offering a one-stop smart lighting solution for smart building, office and high-end residential.

Sycra, set up in Hong Kong in 2018, has been leading in R&D of connected automation technologies. It has joined in the Incu-Tech Programme operated by Hong Kong Science and Technology Parks (HKSTP) and recruited technology talents through the Research Talent Hub for incubatees and innovation and technology tenants of the HKSTP and Cyberport in Hong Kong, which helped the company gain good headway in its product development.

Sycra’s mission is to take lighting one step smarter for a greener, healthier and more environmental friendly world through connected automation technologies. Apart from the expansion in Hong Kong, Sycra is also approaching another milestone with the imminent completion of an all-in-one solution for green building, smart office and smart lighting.

Company’s CEO, Mr Asher Sun, said that in view of the growing demand in the niche market of smart lighting, the company decided to enhance its local and global presence via Hong Kong, given the city’s strategic location.

He said, “Hong Kong is a crucial location not only as a bridge between the Mainland`s production capabilities with the world`s need for innovative technologies and life-changing products, but also as a technological hub where technology companies like us are welcome and supported by many governmental entities which facilitates greatly in our implantation.”

He continued, “Hong Kong also has diverse talent pool, and the general climate for business is welcoming. Hong Kong’s future development and requirements are also in line with what we are doing. It definitely is the best place to grow our brand.”

“Our Hong Kong office is our regional headquarter as it hosts what is now the core of our SMART SYSTEM and the heart of our technology among its R&D team, but it also is a pivotal point of our business development not only locally but also through our expansion in Asia Pacific, and later on in Europe,” Mr Sun added.

Associate Director-General of Investment Promotion, Mr Charles Ng, said, “Hong Kong Government strives to build the territory into a world class smart city. We are happy to see that Sycra Technologies seizes the opportunities to expand in Hong Kong. As tech focus continues to grow within the Greater Bay Area and Hong Kong is identified as the international tech hub within the GBA, the city will continue to attract quality tech companies like Sycra to come and set up their base here.”

About Sycra Technologies

Sycra Technologies Limited is an innovative smart lighting company specialised in all-in-one IoT solutions for architectural lighting, smart office, smart hospitals, schools and residential. With high profile clients like Singapore`s Gardens by the Bay, Hilton hotel chains, Apple stores, etc,. Sycra is a proud member of the Astera Group which is the world`s one of the best manufacturers of wireless lighting for film and entertainment. For more information, please visit www.sycratech.com.

About InvestHK

Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government responsible for attracting foreign direct investment and supporting overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services for overseas and Mainland companies. For more information, please visit www.investhk.gov.hk.

For a photo, please visit www.flickr.com/photos/investhk/albums/72177720297599967.

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