Sichuan grass jelly tea chain operator opens first store in Hong Kong
Invest Hong Kong (InvestHK) announced today (14 May 2024) that its Mainland client, Sichuan Shuyi Catering Management, has opened its first Shuyi Grass Jelly store in Mongkok, bringing freshly made bubble and grass jelly beverages to local customers.
The first Shuyi Grass Jelly store in Mongkok
The Associate Director-General of Investment Promotion, Dr Jimmy Chiang, said “We are happy to see that Shuyi Grass Jelly has joined Hong Kong’s vibrant food and beverage (F&B) industry. It will not only provide more drink options for local customers, but also is a vote of confidence in the city’s F&B market.”
The Manager of Sichuan Shuyi Catering Management, Mr Wang-pu, said, “Hong Kong is not only a renowned international city, but also one of the world's major financial centres, as well as a popular destination for tourists. Our brand’s mission is to "make everyone in the world fall in love with grass jelly tea". We hope to make use of the Hong Kong store to bring our unique grass jelly milk tea to local consumers and use it as our international window to promote our tea to the world.”
Mr Wang added, “Hong Kong has a long history of tea culture and has created its famous Hong Kong-style milk tea. The city’s economy is well developed with a mixed culture from the world. It is the best springboard for Mainland brands to go global. We hope to bring new drink ideas to the city’s F&B industry, create job opportunities, and promote Chinese tea culture to the world via our Hong Kong store.”
Established in 2007 in Sichuan, Shuyi Grass Jelly has grown from a single store to 7,000 stores in the Mainland in 2023, creating nearly 40,000 jobs with sales volume nearly 10 billion yuan.
To get a copy of the photos, please visit www.flickr.com/photos/investhk/albums/72177720316958799.
For more information about Shuyi Grass Jelly, please visit shuyisxc.com.